II trained as a Graphic Designer at FADU – University of Buenos Aires, where I had the opportunity and privilege to become a teacher.

For the past 20 years, I have been working in the world of design and have pursued various disciplines and paths. This includes designing for television, collaborating with art production companies and photographers, creating brands, designing packaging, and serving as an art director.

I have always focused on the power of imagery and effective communication. I was a senior designer at Grupo Berro for 6 years, where I achieved successful outcomes in both packaging and branding projects.

Simultaneously, I pursued my teaching career at FADU, then at UTN, and other educational spaces, where I taught classes, courses, and conducted research on sustainability in design. I was a speaker at UADE, where I developed the concept of strategic and efficient branding. At UBA, before 6 years I became an associate professor.

Transitioning to independent work, I realized that listening and exchanging ideas with clients and collaborators to lead teams is one of the things I enjoy most.

I firmly believe that dialogue is the best way to address communication challenges in any organization.